The Opportunity

The Marketing Manager is an experienced marketer, responsible for planning, developing, and implementing the hotel's marketing strategy, both from a business, sales, and technical perspective. The role involves overseeing the hotel's advertising and promotional activities, including digital, print, and social media channels. The manager will work closely with other departments to ensure marketing strategies align with the hotel's goals and objectives.

The Marketing Manager will be part of the Management Team and work closely with the Head of Cardo Hotels and the hotel Sales team to ensure a brand success.

Core work activities

Website

·         Management and audit of the main hotel website, apps, and microsite copy & images, keeping content up-to-date

·         Adding applicable hyperlinks to keep customers journey within the business

·         Management of 3rd parties sales sites to include sites such as preferred partners, sales resources, and Cvent etc

Digital Marketing/ SEA & SEO

·         In conjunction with our agency partners and Brand Director, create a strong integrated digital marketing strategy to support the launch of the hotel

·         Work closely with our agency partners and Brand Director to create compelling design and performance ads

·         Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns

·         Identify strong & weak points and implement appropriate copy and images for paid search and paid social

·         Continuing to update channels to create higher SEO

·         Executes email marketing

Content Creation

• Management and coordination of the existing content on behalf of the hotel in all online and offline channels

• Coordination and support in the management of photo and video shoots

• Work with the relevant departments to create compelling content to support the creation of Rome as a destination to include activities

• Following and implementing brand photo guidelines, best practices on content creation

Collateral

• Management and coordination of the collateral project to include hotel, marketing, F&B & Spa

• Ongoing management of all marketing collateral projects

• Creation and coordination of the sales presentations and supporting sales tools required

• Creation and support on PowerPoint presentations for the Marketing team as required

Online Reputation Management (ORM)

• Identify local comp set and build ORM goals

• Create, edit and audit ORM channels as necessary

• In conjunction with the responsible department heads support and guide on responding to reviews

• Train Operational Managers on ORM policy

• Create and implement ORM review ranking tracker

• Auditing all information to be uniform with the services on FS.com

• Audit and update OTA pages with appropriate imagery and copy

Merchandising and Gifting

• Coordination of the merchandising project and customer gift program

Local partnerships:

• Continuously look out for PR activities and PR opportunities to gain significant exposure, forging local partnerships with lifestyle brands and review opportunities for local level promotions and sponsorships to gain recognition and beneficial status within the community

• Manages the execution of hotel-sponsored events, community/government relations activities, and press promotional activities

Candidate profile

Education and Experience

• Bachelor's degree in Marketing, Public Relations, Business, or related major;

• 2 years’ experience in the marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

Qualifications, Skills & Experience

• Proven experience in marketing, with a strong preference for experience in the hospitality industry.

• Solid understanding of digital marketing tools and techniques, including social media, SEO/SEM, and email marketing.

• Excellent communication and interpersonal skills.

• Creative thinker with strong analytical abilities.

• Ability to manage multiple projects simultaneously and meet deadlines.

Management competencies

Leadership

• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.  

• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.

• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.

Managing Execution

• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.

• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and verify work is completed.

Building Relationships

• Co-Worker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.  

• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.

• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and verifies employees are given the opportunity to contribute to their full potential.